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随着新兴市场的崛起与全球可持续性问题的凸显,节俭式创新已成为跨国公司与新兴市场本土企业积极探索与采纳的创新形态。对该领域进行初步的理论探究,首先分析了节俭式创新兴起的市场、环境与技术3种驱动力量,进而从思维、资源、形式、领域与结果5个方面描述了其基本特征,最后归纳出4种相互联系的节俭式创新策略,既是对现有创新研究的丰富与拓展,也可为企业创新实践提供参考与借鉴。
With the rise of emerging markets and the prominent problems of global sustainability, thrifty innovation has become an innovative form actively explored and adopted by multinational corporations and local enterprises in emerging markets. First of all, this thesis makes a preliminary theoretical study on this field. Firstly, it analyzes three driving forces of market, environment and technology, which are emerging from thriving innovation, and then describes their basic characteristics from the aspects of thinking, resources, forms, fields and results. Finally, Four kinds of interconnected thrifty innovation strategy not only enrich and expand the existing innovation research, but also provide reference and reference for the innovation practice of the enterprise.