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吉林省拥有丰富的朝鲜族民俗旅游资源,但目前民俗旅游产品营销现状并不理想,制约了其市场的进一步拓展,本文着重根据吉林省朝鲜族营销过程中存在的问题提出营销对策。
Jilin Province has a wealth of ethnic Korean folk tourism resources. However, the status quo of the folk tourism products marketing is not ideal at present, restricting the further development of the market. This article focuses on marketing strategies based on the existing problems in the Korean ethnic marketing in Jilin Province.