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气候变化是21世纪全球面临的最大挑战。应对气候变化需要政府通过加强气候传播,构建多元主体参与的治理体系。目前,我国政府应对气候变化的信息传播处于“政府主导,社会协作,公众被动接受”的发展初期阶段,在传播主体、传播信息、传播渠道以及传播效果等方面存在诸多不足。基于此,文章提出提升传播主体信息传播能力、构建基于公众需求的信息传播导向、重视新媒介渠道建设以及加强对传播效果的评价等对策建议。
Climate change is the biggest challenge the world faces in the 21st century. In response to climate change, the government needs to build a system of governance involving multiple actors by strengthening climate communication. At present, the information dissemination of climate change in our government is in the initial stage of “government-led, social cooperation and public acceptance by the government.” There are many deficiencies in the aspects of dissemination of information, channels of communication and dissemination effects. Based on this, the paper puts forward some countermeasures, such as enhancing the information dissemination ability of the main body of communication, constructing the information dissemination guidance based on the public demand, emphasizing the construction of new media channels and strengthening the evaluation of the dissemination effect.