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商业银行现行的考核激励政策更多地倾向于一线营销管理岗位,资源的过度集中在激励营销人员积极性的同时,势必产生市场资源私有化的倾向,对于银行可持续发展产生不利影响,为了解决上述矛盾,必须进行组织创新,发挥组织作用,强化营销组织职能,通过组织行为推动银行整体战略与员工个人价值协调发展。
The current examination and incentive policies of commercial banks tend to favor the first-tier marketing and management positions. Over-concentration of resources, while encouraging the enthusiasm of marketers, will inevitably lead to the privatization of market resources and adversely affect the sustainable development of banks. In order to solve the above problems In order to achieve the contradiction, it is necessary to carry out organizational innovation, play an organizational role, reinforce the functions of the marketing organization, and promote the overall strategy of the bank and the coordinated development of the individual values of employees through organizational behavior.