首先我不认为品牌是软实力,准确地说品质才是软实力。品质不强,品牌再好也不行,搞不好就是硬伤。片仔癀已经有500年的历史,在之前传媒非常落后的情况下,它是靠口碑的,纯粹靠品质的。这个品牌之所以能够经久不衰关键就在药品功效,功效背后是品质,品质的背后就是匠心人品。片仔癀一路走来一直坚持严格把握商品关、人才关,这个药物本身是国家 First, I do not think the brand is soft power, to be exact, quality is soft power. Quality is not strong, the brand no matter how good, engage in bad flaws. Pien Tze Huang has a history of 500 years. Before the media was very backward, it was word of mouth and purely quality. The reason why this brand can endure is the key to the effectiveness of the drug, the effect behind the quality, behind the quality is ingenuity. Pien Tze Huang along the way has always insisted strict control of goods, personnel off, the drug itself is the country