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本土广告公司现下跨国广告集团的压力下,广告公司走国际化是必然的,但是不能一味的追随,面对挑战和压力,本土广告公司最重要的就找到合适自己的发展之路。只有中国的才是世界的,中国广告也只有找到自己的特色,不能再只重视专业的同时而忽略了对人员素质和人才的合理安排,在与客户关系上也要有自己的合理规划,拥有自己的战略定位,才能一步步走向世界。在本土广告公司要在学习中消化,不断创新,找到自己的战略思想。在强大的实力面前才能走得更稳,更好。
Under the pressure of multinational advertising groups, local advertising companies are inevitably going international. However, they can not follow blindly and face challenges and pressures. The most important domestic advertising companies find their own way of development. Only China is the world, Chinese advertising only to find their own characteristics, can no longer only focus on professional at the same time and ignore the reasonable arrangements for the quality of personnel and personnel in the relationship with the customer should have its own rational planning, ownership One’s own strategic positioning can be step by step toward the world. In the local advertising company to digest in learning, continuous innovation, find their own strategic thinking. In the face of strong power to go more stable, better.