在商品市场竞争越来越激烈的环境下,企业已经不在用单纯方式进行营销,而是更加关注消费者的感受和拉近消费者的距离,强调树立企业品牌意识,培养终身用户理念,这样才能使企业在激烈的市场竞争中占有优势。而随着市场竞争的激烈化和商业产品的相似化,产品的质量因素已经不存在很大差异,现在把情感作为一种营销手段已经走进消费者的生活中,它吸引着消费者的购买心理,从而大大提高了销售量。 In the increasingly fierce competition in the commodity market environment, companies are no longer using a simple way to marketing, but more concerned about the feelings of consumers and to narrow the distance between consumers, emphasizing the establishment of corporate brand awareness, lifelong user training concepts, in order to So that enterprises in the fierce competition in the market advantage. With the fierce market competition and similar commercial products, product quality factors have not been very different, and now the emotional as a marketing tool has been into the lives of consumers, it attracts consumers to buy Psychology, which greatly increased sales.