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随着中外合作办学规模的不断扩大,国家出台了一系列的规范制度,高职院校的中外合作办学面临着前所未有的严峻考验,如何在全球化的经济市场中占有一席之地成为高职院校的当务之急。结合区域经济的自身发展特点和未来职业岗位群的要求,创建品牌经营成为高职院校中外合作办学的必经之路。
With the continuous expansion of the scale of Sino-foreign cooperative education, the state has promulgated a series of standardized systems. Sino-foreign cooperative education in higher vocational colleges is facing an unprecedented severe test. How to become a vocational college in the globalized economic market? Top priority. Combining the self-development characteristics of regional economy and the requirements of future professional post groups, it is necessary to establish brand management as the only way for Chinese-foreign cooperation in running schools in higher vocational colleges.