如今,零售商们面对的是网络时代的消费者,他们进行网上购物、通过移动设备购物、去实体店购物,并渴望得到无缝连通、个性化的跨渠道购物体验。科学技术的发展催生了新一代的消费者,他们运用互联网和智能手机进行搜索、比较、挑选和购买,更重要的是,他们会和零售商沟通,以获得个性化的商品和服务。 Retailers now face consumers in the Internet age who shop online, shop through their mobile devices, go shopping in stores, and are eager to get seamless connectivity and a personalized cross-channel shopping experience. The development of science and technology has given rise to a new generation of consumers who use the Internet and smartphones to search, compare, pick and buy, and more importantly, to communicate with retailers to obtain personalized goods and services.