中小企业的品牌在激烈的市场环境下很容易遭遇困境。摆脱品牌困境需要根据不同产品、不同市场的特点,实施适合自身的小企业小品牌的弱势营销策略,本文将在这些方面做有益探索。 Small and medium-sized enterprises in the fierce market environment is very easy to encounter difficulties. To get rid of the dilemma of the brand needs to implement a weak marketing strategy suitable for its own small business brand based on the characteristics of different products and different markets, this article will do some useful exploration in these aspects.