民初流行的消费改良新戏和花旦戏的偏好,对梅兰芳的戏曲生产产生了重要影响,使其生产出了一系列适应此消费偏好的警世时装新戏和适合花衫演出的古装新戏。当受到消费者喜爱后,这些新戏反过来又促发了消费“新戏”的偏好。由此可知,戏曲的兴衰与大多数消费者的好恶取舍有着密切关系,戏曲生产应当与当时的消费偏好和消费市场的发展趋势相适应。因此,在戏曲加速市场化、产业化的当下,戏曲生产更应该尊重并满足消费者的需求偏好,戏曲批评也应当给予商业性演剧更多的舆论支持。 The prevalence of consumer spending in the new drama and the tastes of Hua Dan play had an important influence on the opera production of Mei Lanfang so that it produced a series of epic costumes adapted to this consumer preference and new costumes suitable for flower blouses play. After being favored by consumers, these new plays in turn spark the consumer’s “new play” preference. It can be seen that the rise and fall of the opera is closely related to the preferences of most consumers. The production of opera should be compatible with the prevailing consumer preferences and the development trend of the consumer market. Therefore, at the moment when the opera is accelerating the marketization and industrialization, the production of opera should respect and satisfy the consumers’ preference preference. The opera criticism should also give more public opinion support to the commercial performance.