在媒体融合发展加速、市场竞争加速、技术迭代更新加速的新形势下,如何结合自身特点,贯彻落实中央部署和要求,加快建设新型主流媒体,已成为当前广电改革发展最重要、最紧迫的任务。一是加快创新内容产品。内容是一切传媒机构的核心资源,没有优质内容,就没有竞争力。从国际上来看,国际传媒巨头大多以优质内容产品赢得市场和口碑,以持续的内容创新巩固市场,逐渐实现集团化发展。如迪斯尼集团就是以内容致胜,通过内容产品崛起逐步实现集团化发展的。从国内来看,一些广电 Under the new situation of accelerated media convergence, accelerated market competition and accelerated technological iteration, how to implement the central deployment and requirements and accelerate the building of a new type of mainstream media has become the most important and urgent task in the current reform of radio and television . First, speed up the innovation of content products. Content is the core resource for all media organizations. Without quality content, content is not competitive. Internationally, most of the international media giants have won market share and word-of-mouth with high-quality content products. With continuous content innovation, they have consolidated their markets and gradually realized the group-based development. Such as the Disney Group is the content to win, through the rise of content products and gradually achieve the development of the group. From a domestic point of view, some radio and television