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历届宁洽会暨中阿经贸论坛在宁夏的成功举办,使其永久落户宁夏并更名为中国.阿拉伯国家博览会(以下简称中阿博览会),为宁夏会展旅游的发展带来了前所未有的机遇。然而由于当前宁夏的区位缺陷、会展旅游产品开发粗放、区域形象设计模糊和信息网络不健全等因素制约了当地会展旅游的发展。因此,加强对宁夏会展旅游的研究尤为重要。本文将从会展以及会展旅游的概念入手,以中阿博览会背景下的宁夏会展旅游为研究对象,通过实地调查、专家访谈等方法,以SWOT分析模型对宁夏会展旅游发展进行分析,希望为宁夏会展旅游的进一步发展献计献策。
The success of the previous Qiaqiahui and China-Arab Economic and Trade Forum in Ningxia held them permanently in Ningxia and changed their name to China. The Arabian National Fair (hereinafter referred to as China-Albania Expo) has brought unprecedented opportunities for the development of MICE in Ningxia. However, due to the current location defects in Ningxia, the extensive development of MICE products, the fuzzy design of regional images and the imperfect information network have restricted the development of MICE tourism. Therefore, to strengthen the research on MICE tourism in Ningxia is particularly important. This article will start from the concept of MICE and MICE tourism, take MICE tourism in the background of China-ASIA as the research object, analyze the MICE tourism development in Ningxia through the methods of field investigation and expert interviews, and so on, The further development of tourism offer advice and suggestions.