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旅游伦理教育是以经济伦理、文化伦理、社会伦理为教育内容,对被教育者施加系统的道德影响的活动。旅游伦理教育存在学校教育缺失、实践教育不足、企业无伦理意识等问题。通过构建旅游管理专业伦理教育五步走模式,形成“政府+高校+企业+社会+学生”的教育模式,可以使旅游伦理教育在旅游管理专业和整个旅游行业中得到普及。
Tourism ethical education is an activity that exerts a systematic moral influence on educated students based on economic ethics, cultural ethics and social ethics. There are some problems in tourism ethics education, such as the lack of school education, the lack of practical education and the unethical awareness of enterprises. By constructing a five-step model of ethics education in tourism management and forming an education model of “government + university + enterprise + society + student”, tourism ethics education can be popularized in tourism management specialty and the entire tourism industry.