创意与策划是广告学上的概念,在学校教育中则是班集体活动取得成功的关键。有一个好的创意,班集体活动就成功了一半。班集体活动的创意和策划是班主任在对教育方针深入理解,对集体生活不断 Creativity and planning are the concept of advertising. In school education, it is the key to successful class activity. With a good idea, class activities were half successful. The creativity and planning of class activities is the in-depth understanding of the education policy by the head teacher and the continuous improvement of the collective life.