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近年随着社会改革进程的加快,社会矛盾日益凸显,群体性事件呈现出递增的趋势。微博的普及使得群体性事件信息的扩散更为迅速,而群体性事件中的微博舆论往往是不利于公安机关的。如何正确地引导微博舆论,有效地管控群体性事件事态的进一步扩大,降低对公安机关的自身形象造成的不利影响,已成为公安机关不得不面对的难题之一。运用抽样研究的方法对“云南晋宁事件”进行微博特点分析,以在此基础上分析公安机关在处置过程中的经验教训和微博舆情的积极应对策略。
In recent years, with the acceleration of the social reform process and the increasing social conflicts, the mass incidents have shown an increasing trend. The popularization of microblogging makes the dissemination of group event information more rapid, while the mass media event microblogging public opinion is often not conducive to public security organs. How to correctly guide the public opinion of microblogging, effectively control the further expansion of the mass incidents, and reduce the adverse impact on the public security organs’ own image has become one of the problems the public security organs have to face. We use the method of sampling to analyze the characteristics of Weibo in Yunnan Jinning Incident, and on this basis, we analyze the experiences and lessons of the public security organ in the process of disposal and the positive coping strategies of Weibo public opinion.