电力营销业务以客户为中心,其服务对象涵盖整个社会,因此存在很多风险。缺少科学的营销风险管理机制。供电企业在客户至上理论的基础上,想方设法满足客户的需要.却通常忽略了以风险管理控制为本质的营销风险管理。因此,在电力营销工作中,需要引进风险管理机制,以此对风险实施科学的、系统的管控。电能产品销售环节较为薄弱。供电企业电能产品的销售包括电量管理、电费回收以及电价监管、线损管理等在内电能销售的众多环节,为电力经营中非常重要的工作环节,同时也是供电企业经营业绩的基础体现。比如,电费管理潜在的风险包含能否制定合理的内部控制制度,电费是否 The power marketing business is customer-focused and its service targets cover the entire community, so there are many risks. Lack of scientific marketing risk management mechanism. Based on the theory of customer supremacy, power supply enterprises find ways to meet the needs of their clients, but they usually ignore the marketing risk management based on risk management control. Therefore, in the electricity marketing work, the need to introduce risk management mechanisms, in order to implement a scientific and systematic risk control. Power product sales link is weak. The sales of power supply products in power supply enterprises include many aspects of power sales, including power management, tariff collection, tariff regulation and line loss management, which are very important work links in power management. They are also the basis for the performance of power supply enterprises. For example, the potential risks of tariff management include the possibility of establishing a reasonable internal control system and whether the tariff is