十八大提出,社会主义核心价值体系是兴国之魂,决定着中国特色社会主义的发展方向。“三个倡导”对新闻单位宣传什么、弘扬什么给予了清楚、全面、正面的回答,既有针对性又立足长远。从2014年3月起,“我们的价值观”主题宣传活动在浙江省宣传系统拉开帷幕。作为电视媒体人,担负着传播先进文化、推动人类文明的崇高使命和社会责任,理应率先树立、弘扬正 The 18th CPC National Congress proposed that the socialist core value system is the soul of rejuvenating China and decides the development direction of socialism with Chinese characteristics. “Three Advocates ” gave a clear, comprehensive and positive answer to what propaganda units publicize and what to carry forward, both targeted and long-term. From March 2014 onwards, the “Our Value” theme campaign kicked off in Zhejiang Province’s publicity system. As a television media person, shouldering the lofty mission and social responsibility of spreading advanced culture and promoting human civilization, we should first establish and promote positive