吉林省旅游资源丰富,旅游市场潜力巨大。如何挖掘旅游市场潜力,发挥资源优势,提高吉林省旅游产业竞争力,促进全市旅游业持续健康发展,是吉林省旅游行业努力实践“科学发展观”的重要体现。本文通过对吉林省旅游业发展现状和吉林省旅游市场潜力的深入分析,提出发挥资源优势,提高吉林省旅游产业竞争力的具体措施。 Jilin Province is rich in tourism resources, and its tourism market has great potential. How to exploit the potential of the tourism market, give full play to its advantages in resources, improve the competitiveness of tourism industry in Jilin Province, and promote the sustainable and healthy development of the tourism industry in Jilin Province is an important manifestation of “scientific outlook on development” in Jilin Province’s tourism industry. Based on the current situation of tourism development in Jilin Province and the potential of tourism market in Jilin Province, this paper puts forward specific measures to exert its advantages in resources and improve the competitiveness of tourism industry in Jilin Province.