一、背景分析上世纪70年代之后,以中国、印度为代表的发展中国家经济飞速发展发展,逐步登上了国际直接投资的大舞台,随着这些新兴工业化国家在国际直接投资中地位的愈发重要,之前以欧美日为主要研究对象的国际直接投资理论已然不能适应新时代的要求,尤其对于发展中国家在普遍缺乏资金、技术、品牌优势的情况下仍然可以进行对外直接投资的现象,以及发展中国家的企业在与发达国家企业竞争中如何获取竞争优势等问题,之前以研究发达国家为主的主流国际直接投资理论未能做出 I. Background Analysis Since the 1970s, the developing countries represented by China and India have enjoyed rapid economic development and gradually stepped onto the big stage of international direct investment. As these newly industrialized countries become more and more international direct investment In the past, the theory of international direct investment, which was mainly studied in Europe, the United States and Japan, is no longer able to meet the requirements of the new era. In particular, developing countries can still make outward direct investment despite the general lack of funds, technology and brand advantages, And how developing country enterprises can gain competitive advantage in competition with enterprises in developed countries and other issues, prior to the mainstream of the study of developed countries, the theory of international direct investment failed to make