随着体验经济的深入研究,体验经济的思想渗透到各个领域,休闲农业作为一种新型农业产业形态更不例外。另外,随着人们生活水平的提高,消费者在注重产品质量的同时,更加注重产品所带来情感上的满足和愉悦。因此,探讨体验经济时代下休闲农业的开发是十分有必要的。笔者在理论研究的基础上,分析所选地现实的状况,针对问题提出了当地旅游产品开发的策略。 With the in-depth study of experiential economy, the idea of ​​experiencing economy permeates all fields, and leisure agriculture as a new type of agricultural industry is no exception. In addition, as people’s living standards improve, consumers pay more attention to the product’s emotional satisfaction and pleasure while paying attention to product quality. Therefore, it is necessary to explore the development of leisure agriculture in the era of experiential economy. On the basis of theoretical research, the author analyzes the status quo of the selected reality and puts forward strategies for the development of local tourism products according to the problems.