地方电视台汽车栏目进行有效营销,应当明确栏目受众定位和内容定位,使用多种促销方式进行促销,注意节目推广与广告时段推广,加强与广告公司和经销商合作以提升销售额,以做到服务性与市场性相结合。 Local TV stations should carry out effective marketing of automobile sections. They should clarify audience positioning and content positioning, use various promotion methods for promotion, pay attention to promotion of programs and promotion of advertising periods, and strengthen cooperation with advertising agencies and distributors to increase sales so as to achieve service The combination of sex and market.