“旅游学概论”是旅游学科的核心课程和基础课程,也是旅游管理专业学生的入门课程,它深刻地影响着学生对专业的理解、培养体系的把握、知识体系的掌握以及对未来职业的选择。因此如何最大限度地增强该课程教学的有效性、实现该课程的教学目的,是旅游学科教育工作者必须认真思考的问题。 Introduction to Tourism Studies is the core curriculum and basic course of tourism discipline. It is also an introductory course for tourism management students. It profoundly affects students’ professional understanding, training system, knowledge system and future career s Choice. Therefore, how to maximize the effectiveness of the teaching of the course and realize the teaching purpose of the course is a problem that must be seriously considered by tourism educators.