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近年来,随着信息的发达,互联网的普及,电子商务也渐渐流行起来。目前,越来越多的互联网用户开始选择网上消费,这打破了原有的消费模式,给市场带来了巨大的变化。在这种情况下,中小企业只能选择发展电子商务,来解决目前企业所面临的困难,并以此、获取更大的经济利益。对此,本文将通过对我国中小企业电子商务现状与问题的分析,发现其中的不足,并根据企业自身的发展情况,针对电子商务的运营模式提出一些建议。
In recent years, with the development of information and the popularization of the Internet, e-commerce has become increasingly popular. At present, more and more Internet users start to choose online consumption, which breaks the original consumption pattern and brings about tremendous changes to the market. Under such circumstances, SMEs can only choose to develop e-commerce to solve the current difficulties faced by the enterprises, and thus obtain greater economic benefits. In this regard, this article will analyze the current situation and problems of e-commerce in China’s small and medium-sized enterprises and find out the shortcomings. Based on their own development, this article will make some suggestions for the operation mode of e-commerce.