本文选取浙江滨海地区作为研究对象,探讨了滨海生态旅游产品的开发原则,并就浙江滨海生态旅游产品的开发设计进行了讨论。“体验经济”是人类社会继农业经济、工业经济和服务经济之后,孕育而生的新型经济发展模式。最早提出这一概念的是美国著名学者约瑟夫·派恩和詹姆斯·吉尔摩,在其1999年共同编著的《体验经济》一书中,他们将“体验经济”定义为“以商品为道具、以服务为舞台、以提供体验作为主要经济提供品的经济形态。”而旅游的本质则是“向游客提供一种离开惯常居住地的新鲜经历,一种以一定的物质条件为依托的服 This paper chooses the coastal area of ​​Zhejiang as a research object, discusses the principle of the development of coastal ecotourism product, and discusses the development and design of ecotourism product in coastal area of ​​Zhejiang. ”Experience economy “ is a new type of economic development model born after the birth of the human society following the agricultural economy, industrial economy and service economy. The earliest put forward the concept of the famous American scholar Joseph Pine and James Gilmore, in their 1999 co-edited ”experience economy“ in a book, they will ”experience the economy“ is defined as Props to serve as a stage to provide to experience the economy as a major economic form. ”And the essence of tourism is to" provide visitors with a fresh experience of leaving their habitual residence, a kind of certain material conditions Relying on the service