现阶段,印刷行业需要的各种印刷材料主要由市场调节,价格经常变化,而且企事业单位尤其是机关事业单位推行增收节支政策,提倡无纸化办公,使得当前印刷行业的市场供大于求,导致印刷企业亏损严重,这在一定程度上加大了印刷企业经营管理的难度。因此本文阐述了印刷行业的当前形势及印刷企业亏损原因,并且针对如何通过经营管理来实现印刷企业扭亏的对策进行了分析研究。 At this stage, the printing industry needs a variety of printing materials mainly by the market regulation, the price often changes, and enterprises and institutions, especially institutions and institutions to promote revenue and expenditure savings policy to promote paperless office, making the current printing industry market oversupply , Resulting in a serious loss printing business, which to some extent increased the difficulty of printing business management. Therefore, this article describes the current situation of the printing industry and the printing business losses, and how to achieve through the management of printing enterprises turnaround measures were analyzed.