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福建日用化学品厂生产的“雄鸡”牌蚊香于20世纪60年代后期开始进入国际市场,至今畅销不衰,成功的秘诀就在于准确地选择了目标市场。在选择目标市场时,该厂进行了深入细致的调查研究,经过分析发现,尼日利亚是一个理想的市场。尼口利亚邻近赤道,一年四季潮湿闷热,野草遍地兹生,住房多无纱窗,蚊子活动猖獗,对人体健康危害极大,每年有数以十万计的人死于疟疾和黄热病,对付蚊虫的侵害成了该国亟待解决的问题。尼日利亚是发展中国家,经济比较落后,蚊香是灭蚊最经济的办法;而尼
The “Rooster” brand mosquito coils produced by the Fujian Daily Chemicals Plant entered the international market in the late 1960s and has continued to sell well. The secret to success lies in accurately selecting the target market. In selecting the target market, the plant conducted in-depth and meticulous investigation and research. Through analysis, it was found that Nigeria is an ideal market. Nigeria is close to the equator and is humid and hot all year round. Wild grasses grow everywhere. There are no screens in houses, and mosquitoes are paralyzed. It is extremely harmful to human health. Every year, hundreds of thousands of people die from malaria and yellow fever. The fight against mosquitoes has become a pressing problem in the country. Nigeria is a developing country and its economy is relatively backward. Mosquito coils are the most economical way to eliminate mosquitoes;