巴蜀佳酿,历史悠久,源远流长。而四川特有的地理位置和民族风情更是将酒文化发扬光大。将川酒文化进行收集整理,对研究中国白酒文化及促进白酒产业发展具有重要意义。本文从川酒的物质文化、精神文化、人物文化、行为文化着手,列举具有代表性的川酒文化,探寻川酒文化的内涵。 Bath wine, has a long history and has a long history. Sichuan unique geographical location and ethnic customs is to carry forward the wine culture. The collection and sorting of Sichuan wine culture is of great significance for studying the Chinese liquor culture and promoting the development of the liquor industry. This article starts from the material culture, spiritual culture, character culture and behavioral culture of Sichuan wine, enumerates the representative Sichuan wine culture and explores the connotation of Sichuan wine culture.