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伴随着全球经济一体化的大力推进,电子商务在生活中的应用变得越来越不可或缺,电子商务是也是社会信息化以及国民经济的重要组成部分。本文综合梳理之前针对其运行机理和管理模式的研究,并分别给出综合评价,以期为后期平台的经营管理提供基础。
With the vigorous promotion of global economic integration, the application of e-commerce in life becomes more and more indispensable. E-commerce is also an important part of social informatization and the national economy. This article combs the previous research on its operating mechanism and management mode, and gives a comprehensive evaluation, with a view to provide the basis for the operation and management of the latter platform.