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董丽萍:重庆通用与美的集团的联手,在2004年行业上是一次很具影响力合作,不仅是因为双方在行业上的举足轻重的地位,而且更多关注双方合作后,对中国中央空调的市场会产生的直接影响是什么?因此首先,想请您介绍一下重庆通用与美的集团强强联合后,对于产品发展的思路是怎样的,会形成怎样的产品系列?杨景涛:重庆通用与美的集团强强联合之后,是中国中央空调行业专业技术和经营能力的一次结合,使中国中央空调企业在技术和实力方面得到了很大的提升,具备了与行业内的国际知名品牌竞争的实力和能力。美的与重庆通用合资以后,美的中央空调拥有顺德和重庆两个生产基地,产品涵盖了制冷中央空调几乎所有的类型。在顺德基地,生产以一次冷媒的单元式、多联式商用、家用中央空调;而在重庆基地,生产以包括离心机在内的冷热水机组和末端产品。美的中央空调同时拥有大型离心机组和多联机组两大类产品,市场竞争力将得到进一步加强。董丽萍:很多的人对美的通用制冷设备有限公司建成后的发展步骤非常关注,包括中央空调设备的用户、设计院所,甚至是竞争对手,因为任何一个在中央空调领域内的制造商,都无法不重视美的通用的影响,您可否描述一下,自美的通用公司开始运作至今,对于市场开拓方面都有哪些举措呢?采取的销售方式是借道美的集团的强势销售网络,还是另辟奚径?
Dong Liping: Chongqing GM and the US group together, in 2004 the industry is a very influential cooperation, not only because of the pivotal position of both parties in the industry, but also more attention to the cooperation of both parties, the market of China’s central air-conditioning will be So, first of all, would like to ask you to introduce the combination of Chongqing GM and the United States powerful combination of ideas for product development is what kind of product line will be formed? Yang Jingtao: Chongqing GM and the United States strong Group After the alliance, it is a combination of the professional and technical capabilities of the central air-conditioning industry in China, enabling China’s central air-conditioning enterprises to greatly enhance their technology and strength and to have the strength and ability to compete with internationally renowned brands in the industry. After Midea and Chongqing GM joint venture, Midea’s central air conditioner owns two production bases in Shunde and Chongqing, covering almost all types of central air-conditioning refrigeration. In Shunde base, the production of primary refrigerant unitary, multi-linked commercial, home central air conditioning; and in Chongqing base, including the production of centrifuges, including hot and cold water units and end products. The United States central air conditioning at the same time have large centrifuges and multi-unit two categories of products, market competitiveness will be further strengthened. Dong Liping: Many people are very concerned about the development steps after the establishment of Midea Refrigeration Equipment Co., Ltd., including users of central air conditioning equipment, design institutes, and even competitors, because any manufacturer in the field of central air-conditioners can not Do not attach importance to the universal impact of the United States, can you describe, since the beginning of operation of the United States General Motors has so far, what are the measures for market development? The sales approach is to take the United States through the Group’s strong sales network, or another Xi path?