论文部分内容阅读
1. Introduction
In today’s western countries， increasing numbers of people participate in fitness club. Apparently， fitness has become a fashion. It has gradually become a part of people’s life and necessities， so that exercise is accepted by more and more people. With the development of China’s economy， people’s fitness consciousness has become stronger. People are willing to spend money and time on fitness. As a result， China’s fitness industry （Mingxiao， 1996） is developing rapidly. Many famous fitness club companies have appeared. Meanwhile， a few foreign gyms occupy the Chinese markets and become successful.
2. Analysis
PEST strategy is used to analyze the current macro environment. （Hooley， Saunders，
In today’s western countries， increasing numbers of people participate in fitness club. Apparently， fitness has become a fashion. It has gradually become a part of people’s life and necessities， so that exercise is accepted by more and more people. With the development of China’s economy， people’s fitness consciousness has become stronger. People are willing to spend money and time on fitness. As a result， China’s fitness industry （Mingxiao， 1996） is developing rapidly. Many famous fitness club companies have appeared. Meanwhile， a few foreign gyms occupy the Chinese markets and become successful.
2. Analysis
PEST strategy is used to analyze the current macro environment. （Hooley， Saunders，