论文部分内容阅读
长久以来,现实世界语篇的动态本性在语类理论和实践中一直没有得到应有的重视。语类侵殖,即篇际互文性,反映了语篇的动态多元性,是语类研究的新课题。本文通过分析政治竞选演说和广告的相关性,比较二者在语篇构建上的共性和差异,并结合各自语境配置特点寻根溯源,从而厘清广告对政治竞选演说的历时商业化侵殖手段、过程和动因,揭示语类动态本性并探讨相关的研究框架。
For a long time, the dynamic nature of the texts in the real world has not received due attention in the theory and practice of genres. Genre breed, that is, intertextuality, reflects the dynamic pluralism of discourse and is a new topic of linguistic research. By analyzing the relevance of political campaign speeches and advertisements and comparing their commonalities and differences in discourse construction and by combining their respective contextual configuration traits, this paper attempts to clarify the means by which advertisements commercialize political campaign speeches over time, Process and motivation to reveal the dynamic nature of language and to explore the relevant research framework.