近年来,在《中国烟草企业文化建设纲要》和《烟草行业文化架构体系》的指导下,全国烟草行业的企业文化建设正自上而下地以星火燎原之势广泛开展。“国家利益至上、消费者利益至上”的核心价值观在行业已经深入人心,对于提高烟草行业总体竞争实力起到了积极的促进作用。企业文化 In recent years, with the guidance of “Outline of Cultural Construction of China’s Tobacco Industry” and “Framework of Cultural Structure of Tobacco Industry”, the corporate culture construction of the tobacco industry in China is being carried out in a top-down manner by the principle of sparking a single spark. The core values ​​of “national interests are paramount and consumer interests are highest” have enjoyed popular support in the industry and have played a positive role in boosting the overall competitiveness of the tobacco industry. company culture