在热谈了一年大数据之后,更多的人在谈论大数据庞大的规模、精准营销的价值,美好的前景。事实上,一个最重要的因素还远远未给予关注。数据这一看似技术宅行当的背后,是有情感、有欲望、有需求的人。而数据,最终的最终,是为了更多地了解用户的真实想法以及真实的用户行为轨迹(包括线上和线下)。所以,在说大数据如何实现精准营销之 After a year of hot talk about big data, more people are talking about the huge size of big data, the value of precise marketing, and a bright future. In fact, one of the most important factors is far from paying attention. The data behind this seemingly technical home delivery, there is a feeling, desire, there is demand for people. The ultimate goal of the data, ultimately, is to understand more about what users really think and what the true user behavior trajectory (both online and offline). So, say big data how to achieve precise marketing