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数码技术在影像业中越来越多的应用,制约了以银盐成像技术为代表的传统影像业务的发展,几乎使传统影像业遭受了灭顶之灾。作为名列全球500强的有广泛国际影响力的跨国大公司,柯达在新世纪之初果断地实施了企业转型。柯达在新技术挑战下走过的转型之路,对处在全球经济一体化、技术变革浪潮汹涌、产业升级趋势明显的大背景下的企业、行业甚至国家经济战略的调整,都具有十分重要的借鉴意义和思考价值。因此,柯达的转型之路受到企业界的普遍关注。在这里共同回顾柯达的转型之路,希冀引发正在热火朝天地开展转型的电信企业对转型理论和实践问题开展深入的研究,为企业成功实现转型保驾护航。
The increasing application of digital technology in the video industry has restricted the development of the traditional video services represented by the silver salt imaging technology, which has almost destroyed the traditional video industry. Kodak, the world’s top multinational multinational company with a wide range of international presence, has decisively implemented the corporate transformation at the beginning of the new century. Kodak’s transition path under the challenge of new technologies is very important to the enterprises, industries and even the adjustment of national economic strategy in the background of global economic integration, tide of technological change and evident trend of industrial upgrading Reference meaning and thinking value. Therefore, Kodak’s transformation path has been widespread concern in the business community. Here to review Kodak’s transformation of the road here, hoping to trigger is in full swing to carry out the transformation of telecommunications companies on the theory and practice of transition to conduct in-depth research to ensure the success of the transformation of enterprises escort.