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近年来,如何使用商标受到企业的广泛关注。商标使用是一个复杂的理论和实践问题,我国目前对商标使用的立法存在较大的模糊性,造成了商标司法适用上的困难。本文首先介绍了商标使用的概念和现状,尤其是商标圈地运动、商标注册与使用的关系。其次阐述了企业正确使用商标的意义,再次重点介绍企业如何制定商标使用策略,对商标的注册、许可、转让、撤销、淡化、优先权等制度进行分析,指导企业正确管理商标。
In recent years, how to use the trademark by the enterprise widespread concern. The use of trademarks is a complicated theoretical and practical issue. At present, there is a great ambiguity in our country’s legislation on the use of trademarks, which has caused difficulties in the judicial application of trademarks. This article first introduces the concept and status quo of the use of trademark, especially the relationship between trademark registration and use. Secondly, it expounds the significance of the correct use of trademarks by enterprises, and again focuses on how to formulate strategies for trademark use. It also analyzes the registration, licensing, transfer, withdrawal, dilution and priority of trademarks to guide the enterprises to correctly manage their trademarks.