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移动营销是指利用手机为主要传播平台,直接向目标受众定向和精确地传递个性化即时信息的手段,通过与消费者的信息互动达到市场沟通的目标,也称作手机互动营销或无线营销。目前,移动营销还是一个较为新潮的营销方式,但在未来的10年里
Mobile marketing refers to the means of using mobile phones as the main communication platform to directly and directly deliver personalized instant messages to target audiences. The goal of market communication is achieved through interaction with consumers’ information, which is also called mobile phone interactive marketing or wireless marketing. At present, mobile marketing is still a more trendy marketing, but in the next 10 years