道德,是指在处理人与人、人与未来发展相互关系时遵循的道理和准则,影响和规范着人们的生活。什么是动漫?动漫已不再是以前“哄孩子观赏的小玩意、小投入的低端产品”的产业,在很多发达国家已发展成为文化支柱产业,是一个拥有数亿消费市场的朝阳产业。正如经济生活和政治生活离不开道德的规范作用一样,在动漫产业中,道德的规范作用也有着极其深刻的体现。通过探讨动漫与道德的关系,在此基础上着重强调道德对动漫的引导和规范作用,从而为推动我国动漫产业的可持续发展作出贡献。 Morality refers to the principles and guidelines to be followed in dealing with the interrelationship between people, people and the future, and influences and regulates people’s lives. What is anime? Animation is no longer the “” to coax children to watch the gadgets, a small investment in low-end products "industry, in many developed countries has developed into a cultural pillar industry, is a sun with hundreds of millions of consumer markets industry. Just as economic life and political life are inseparable from the normative functions of morality, the normative role of morality in the animation industry also has an extremely profound manifestation. Through the discussion of the relationship between animation and morality, on this basis, it emphasizes moral guidance and normative role of animation, so as to contribute to the sustainable development of China’s animation industry.