我国国民经济逐年来不断提高,人们的物质生活越来越好,现在正向重视精神层面的生活过渡,旅游就成为了人们追求精神生活的一种便利渠道。而生态旅游由于极富自然气息,成为了人们放松自己,亲近自然的最好方式。由于生态旅游的持续发展,人们对生态旅游管理前提下的企业管理改革方式做了颇多研究。该文章说明了生态旅游的含义和如今的发展状况,提出了一些传统旅游管理模式中存在的问题,进行了旅游管理企业在生态旅游观念下的改革,以望使研究上升到实践高度。 Since the national economy of our country has been continuously improved year by year and people’s material life has become better and better, people are now paying attention to the spiritual transition and tourism has become a convenient channel for people’s pursuit of spiritual life. Ecotourism has become the best way for people to relax and be close to nature because of their natural flavor. Due to the continuous development of eco-tourism, people have done a lot of research on the ways of enterprise management reform under the premise of eco-tourism management. This article explains the meaning of ecotourism and its current development, puts forward some problems existing in the traditional tourism management mode, and carries out the reform of tourism management enterprises under the concept of ecotourism in order to make the research rise to the practical level.