文化旅游是一项以观念创新推动旅游产品开发的创意活动,以实现旅游产业利益最大化和不断发展,其关键在于开发利用各种文化旅游资源,来满足人们对旅游产品和服务的文化需求。将哈尔滨文化旅游业发展的制约因素进行剖析、解读,从而提出发展对策,既有利于哈尔滨市文化旅游业的健康发展也有利于哈尔滨市文化旅游产品以丰富的文化内涵和精深的人文底蕴独占鳌头,进而形成城市文化旅游业最具竞争力的优势品牌。 Cultural tourism is a creative activity that promotes the development of tourism products with concept innovation in order to realize the maximization and continuous development of tourism industry. The key is to develop and utilize various cultural tourism resources to meet people’s cultural needs for tourism products and services. To analyze and interpret the restrictive factors of the development of Harbin cultural tourism and to propose the development countermeasures is not only beneficial to the healthy development of cultural tourism in Harbin but also beneficial to the cultural connotation and profound cultural heritage of Harbin cultural tourism products, Thus forming the city’s most competitive cultural tourism brand.