企业文化涉及文化管理。在文化管理中,要以“德”为先。一个成功的企业,总有一种内在的精神,这就是以盛德创大业的精神。如果没有这种精神,是不可能奋起,也不可能获得成就的。中国文化将天地的大德于生,就是肯定天地之道,看到宇宙的本质不是走向毁灭而是生生不息,获得这种道德感就是最大的道德感,按照这个道德感去奋斗就会有无尽的力量。中国文 Corporate culture involves cultural management. In cultural management, we should take “German ” as the first. A successful business, there is always an inherent spirit, which is the spirit of virtue to create a grand. Without this spirit, it is impossible to rise up, it is impossible to achieve success. Chinese culture, taking the morality of heaven and earth into its living, is the way of affirming the world. Seeing that the nature of the universe is not destructive but growing incessantly, obtaining such sense of morality is the greatest sense of morality. Striving according to this moral sense will have Endless power. Chinese