“旅游学概论”是旅游专业的核心课程和基础课程。本文,将从转变教学理念、优化和整合教学内容、创新教学方法以及改革考核方法等四个方面围绕提升旅游学概论课程教学有效性的策略展开探讨。“旅游学概论”是旅游管理专业学生的入门级课程。提升旅游学概论课程教学有效性对于加深学生对专业的理解,学习效果的提升以及未来职业的选择具有重要意义。因此,对如何能够最大限度的提升旅游学概论课程教学的有效性,将成为当前高职旅 “Introduction to Tourism ” is the core curriculum and basic courses for tourism major. In this paper, we will focus on the strategies of improving teaching effectiveness of the Introduction to Tourism Studies from four aspects: changing teaching ideas, optimizing and integrating teaching contents, innovating teaching methods and reforming and assessing methods. “Introduction to Tourism ” is an entry level course for tourism management students. Improving the effectiveness of teaching of Introduction to Tourism The effectiveness of teaching is of great significance for deepening the students’ understanding of the profession, improving the learning effect and the choice of the future career. Therefore, on how to maximize the effectiveness of the teaching of Tourism Studies Courses, will become the current high vocational tourism