2010年6月30日,广播电视网、互联网和电信网“三网融合”试点在北京、上海等12个城市和地区进行。一年半之后的2011年年底,国务院办公厅又公布了第二批试点的42座城市的名单。“三网融合”在政府、行业和企业各个层面的大力推进,深刻地改变着电视媒体的生态环境和话语空间,对电视媒体现有的运营方式带来了强烈冲击。本文试图从观众的收视行为切入,分析“三网 June 30, 2010, radio and television networks, Internet and telecommunications network ”triple play “ pilot in Beijing, Shanghai and other 12 cities and regions. A year and a half later in 2011, the State Council General Office announced the list of the 42 pilot cities in the second batch. The ”triple play“ vigorously promoted at all levels of the government, industry and enterprises profoundly changed the ecological environment and discourse space of the television media and brought a severe impact on the existing operation mode of the television media. This article attempts to cut from the audience’s viewing behavior, analysis ”three networks