一般而言,上市公司的投资价值通常是由多重因素决定的。决定公司投资价值的因素既包括公司营运能力、盈利水平等内部因素,也包括外部诸如宏观经济、行业环境等各种因素。在研究一家上市公司的投资价值时,投资者应该综合分析内部和外部因素,才能对其有一个全面的认识。本文选取兴业银行为研究对象,运用投资价值理论分析其投资价值,得出科学、客观的结论,为投资者提供了一个全面、系统、客观的全要素评价体系,同时,为企业高管提供经营管理的参考。 In general, the investment value of listed companies is usually determined by multiple factors. Factors that determine the value of the company’s investment include both the company’s operating capacity, profitability and other internal factors, including external factors such as macroeconomic, industrial environment and other factors. When studying the investment value of a listed company, investors should have a comprehensive understanding of internal and external factors. This article chooses Industrial Bank as the research object and uses investment value theory to analyze its investment value, draws a scientific and objective conclusion, and provides investors with a comprehensive, systematic and objective total factor evaluation system. At the same time, it provides management for senior executives Management reference.