最近在和一位负责深圳知名品牌评审的专家沟通中得知,目前深圳的安防企业非常活跃,品牌塑造意识很强。在2010年申报“深圳知名品牌”的企业名录中,安防企业占整个数量的10%左右。的确,安防行业近几年发展飞速,创新、并购、上市等成为安防产业的关键词,各企业也争相树立自身的品牌形象,积极进行品牌宣传。但是,当人们置身于安防展熙熙攘攘的人潮中时,看到的是大同小异的高清、智能、网络产品,听到的是千篇一律的产品介绍词,甚至品牌名称、产品包装都几乎雷同。作为企业,我们是不是应该更加理性、更加清醒地分析一下,我们如何才能从这同质化的品牌闹市中脱颖而出?在客户的心中我们的品牌价值到底有几何? Recently, I was informed by an expert in charge of a well-known brand appraisal in Shenzhen that the current security companies in Shenzhen are very active and their brand building awareness is very strong. In the 2010 list of “Shenzhen famous brand” list of enterprises, security companies account for about 10% of the entire volume. Indeed, the security industry in recent years the rapid development, innovation, mergers and acquisitions, listing and other key words into the security industry, companies are also vying to establish their own brand image, and actively promote the brand. However, when people are immersed in the bustling crowd of security booths, they see similar high-definition, smart and web-based products. They hear stereotyped product introductions and even brand names and product packaging are almost the same. As a business, we should not be more rational, a more sober analysis of how we can stand out from the homogenized brand downtown? In the minds of our customers in the end what is the brand value?