旅游市场经过多年的发展,已经从20世纪80年代最初的只有入境旅游,发展到现在国内游、入境游、出境游都齐全。市场营销模式也从最初的面对面谈业务合作,发展到现在可以不必认识、不必见面,通过互联网就可以进行业务合作。因此,旅行社的市场营销管理模式也与时俱进,发生了许多变化。本文深度分析了桂林朗程国旅的市场营销管理模式,针对存在的问题提出了相应的改进措施。 After years of development in the tourism market, from the first inbound tourism in the 1980s to the present domestic travel, inbound travel and outbound travel have all been completed. Marketing model from the initial face-to-face business cooperation, the development can now do not have to know, do not have to meet, through the Internet can conduct business cooperation. Therefore, the marketing management mode of travel agency also keeps pace with the times, and many changes have taken place. This paper analyzes the marketing management mode of Guilin Long Cheng International Travel Co., Ltd deeply and puts forward corresponding improvement measures for the existing problems.