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Q:此次壳牌更换金色包装的目的在于什么?A:根据专业的第三方消费者调研结果显示,消费者对于钨金色有非常强的偏好,消费者认为钨金色非常高端,容易识别且差异化明显。并且金色的包装,象征阳光,象征希望,象征收获。此外,全新包装与壳牌超凡喜力(灰壳)包装完全不同,全新高科技质感的钨金色瓶身和标签,更能代表壳牌喜力系列旗舰产品。Q:与其他品牌的润滑油产品相比,壳牌独有的PurePIus技术都有哪些优势?
Q: What is the purpose of the gold package replacement by Shell? A: According to the survey of professional third-party consumers, consumers have a very strong preference for tungsten gold. Consumers think tungsten gold is very high-end, easy to identify and differentiate obvious. And the golden packaging, a symbol of sunshine, a symbol of hope, a symbol of harvest. In addition, the new packaging is completely different from the Shell Heineken (gray shell) packaging, the new high-tech Tungsten gold bottle and label, more representative of the Shell Heineken Series flagship product. Q: What are the advantages of Shell’s unique PurePIus technology compared to other brands of lubricants?