升级品牌价值 创新盈利模式

来源 :声屏世界·广告人 | 被引量 : 0次 | 上传用户:darklbueyz
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
一档水上闯关节目连续8年仍然保持着高收视率和影响力,吸引着广告客户的争相投放,秘诀是什么?不断升级节目品牌价值,积极创新营销盈利模式!山东广播电视台综艺频道《快乐向前冲》作为山东家喻户晓的品牌节目,8年来坚持发展创新,强大的品牌价值源源不断地释放出强大的市场能量,深得广告客户的青睐。电视节目与旅游业的完美结合今天的电视媒体已深度融入实体经济,在激烈的市 A file water hit the show for 8 years in a row has remained high ratings and influence, attracting advertisers competing projects, the secret is what? Continuously upgrade the brand value of the program, and actively innovate marketing profit model! Shandong Radio and Television Arts Channel “Happy Forward ”As a well-known brand in Shandong program, eight years adhere to the development and innovation, a strong brand value steady release of a strong market energy, won the advertisers of all ages. The perfect combination of TV shows and tourism Today’s television media is deeply integrated into the real economy,
其他文献