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社交媒体时代,大众信源趋于多元化,以往的经纪人通过传统媒体,传播精心包装过的艺人形象的做法已不再适用。自媒体时代媒介的多样性和平民化,粉丝们在造星运动中形成了强大的传播势力,地位得到提升。而所有这些都在酝酿着一场变革的疾风骤雨。近日,王宝强事件和郭德纲(师傅兼经纪人)、曹云金事件,两起明星和“经纪人”“互撕”的事件刷了大家的屏。两则闹剧都指向经纪人的角色定位、职能、运营艺人的手段正发生着变化。那么,新的媒介环境如何重塑艺人经纪权力版图?
In the era of social media, public sources of information tend to be diversified. The practice of using brokers to disseminate elaborately packaged artists through traditional media no longer applies. Since the media era of diversity and civilians media, fans in the star movement formed a powerful propaganda force, status has been improved. All of this is brewing a blazing storm of change. Recently, Wang Baoqiang incident and Guo Degang (master and broker), Cao Yunjin incident, two stars and “agent ” “tear each other ” incident brush everyone’s screen. Both farce points to the role of brokers, their functions, and the ways artists are operating. So, how the new media environment reshape the artist brokerage power territory?