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面对在“60后”“70后”父母心中充满正能量和民族情结的大宝,个性化的“90后”会买账吗?9月下旬,本土老牌护肤品牌“大宝”在天猫旗舰店发布新品,宣布推出7款男士护肤单品,针对“85后”“90后”的年轻群体,更是请来了林更新、张一山等当红“小鲜肉”为新品站台。有报道说:“这也是自2008年被强生收购以来,大宝推出新品最多的一次,意欲摆脱传统单品SOD蜜的‘桎梏’,打开年轻消费者市场。”
In the face of “after 60 ” “70 ” parents filled with positive energy and national complex treasure, personalized “90 after ” will buy it? In late September, the local veteran skin care brand “Announced the new product in the Lynx flagship store, announced the launch of 7 men’s skin care a single product, for the” 85 after “” 90 “after the young group, but also invited Lin updated, Zhang Yishan and other popular Fresh meat ”for the new platform. It is reported that: "This is also the largest since the acquisition of Johnson & Johnson in 2008, Dabao launched a new product, intended to get rid of the traditional single SOD honey’s ’桎 梏’, open the young consumer market.